NOVEMBER 22, 2004 – SAN FRANCISCO, CA — Topica, the leading provider of online marketing and sales solutions that let businesses find more prospects and convert them to loyal customers, today released version 3.5 of its hosted application with conversion tracking as a key new capability. This November update to its already advanced set of online conversion tools, comes just in time for the holiday season, allowing businesses to gain greater insight into their Web visitors’ shopping behavior, and maximize revenue opportunities during this critical time of the year.

The ability to track consumer activity and optimize offers, Web site performance and merchandise based on customer data that is gathered and analyzed in real-time, helps online businesses lower shopping cart abandonment, better understand browsing, and effectively respond to buying trends. As a result, businesses experience better conversion rates, increased sales and improved profitability.

“The ability to track revenue back to email campaigns is just one of the benefits of conversion tracking,” said Carter Hostelley, CEO of Topica. “By combining data from our customers’ Web sites with campaign reporting, we are moving businesses beyond email and giving them a powerful application that will allow them to evaluate the performance of their shopping carts, online offers, and overall marketing efforts, increasing their ROI across all programs.”

Conversion tracking can also be used to trigger automated messaging based on purchasing behavior, to cross sell, up-sell, and re-sell to current customers, increasing customer loyalty and life-time value. Examples for such automated programs include:

• Product refresh reminders to ensure the timely re-order of replenishable goods
• Accessories cross-sell offers to sell related and complementary products
• Product upgrade alerts to offer new and improved products and services.

In addition to conversion tracking, Topica 3.5 provides several features and functionality enhancements to the existing platform, including a content checker for further improved mail throughput and optimized best practices standards, and recurring campaign settings for use in reminder mailings such as subscription renewals and birthday offers.

For more information on the latest features, please visit Topica at http://www.topica.com.

About Topica
Topica is the leading provider of marketing and sales solutions for businesses with online channels. Topica’s solution enables businesses and organizations world-wide to find new prospective customers and sell more online. Using Topica, online marketers better leverage their current marketing initiatives, such as paid search, affiliate programs and display advertising, as they turn more traffic into first-time buyers and loyal long term customers.

Since the company was founded in 1998, over 4000 businesses in over 20 countries have chosen Topica. Customers include eHobbies, Donor Digital, Vitamins.com, WebTickets.com, and divisions of leading organizations, such as International Data Group (IDG), IBM, Corp. and Hachette Publications. The company has developed partnerships with leading players in the ecommerce industry, such as Amazon.com, eBay, Overture and Aptimus. Firmly committed to permission-based emailing, Topica is a member of TrustE, the Email Services Provider Coalition of the NAI (National Advertising Initiative), and the Internet Alliance. All Topica Solutions are 100% compliant with state and federal privacy, permission and anti-spam legislation. Topica is privately held and backed by investors including Morgan Stanley, TLCom, Ltd., August Capital, and Highland Capital Partners.